The nymphs are running
Alt. title : Mumbai Marathon 2006
Indian advertising has traditionally been boring and insipid. But of late I've seen some rather good ones. The one I'm writing about is on the Mumbai Marathon 2006, which i saw last night. It went like :
Q. What does a city which has Walkeshwar and Jogeshwari do ?
A. Run.
This Mumbai Marathon is on 15 Jan 2006. Hoards of people will be at the starting point and most will stop about 200-500 m from the start. The remaining few will flop down after a few kms. Only the pro's can complete it. Anyway think about it. If you can run from VT station to Bandra in 1 hour - then I think that beats all forms of mechanised transport systems. Of course be ready to sweat.
How can our two rivers be left out ? Theyve positioned themselves at Ground Zero already - as senior-voulnteer-organisers at the "Senior Citizens Run (5 or 7 kms)". And they are busy making arrangements for that event - doctors etc. and more specificially - the nurses. Anyway on D-day they like all others will stand and gaze at the sweat soaked nymhpets as they trundle down Marine Drive. And if you are lucky enough to get close to the starlets then youd have the privilege of bathing with them too.
Indian advertising has traditionally been boring and insipid. But of late I've seen some rather good ones. The one I'm writing about is on the Mumbai Marathon 2006, which i saw last night. It went like :
Q. What does a city which has Walkeshwar and Jogeshwari do ?
A. Run.
This Mumbai Marathon is on 15 Jan 2006. Hoards of people will be at the starting point and most will stop about 200-500 m from the start. The remaining few will flop down after a few kms. Only the pro's can complete it. Anyway think about it. If you can run from VT station to Bandra in 1 hour - then I think that beats all forms of mechanised transport systems. Of course be ready to sweat.
How can our two rivers be left out ? Theyve positioned themselves at Ground Zero already - as senior-voulnteer-organisers at the "Senior Citizens Run (5 or 7 kms)". And they are busy making arrangements for that event - doctors etc. and more specificially - the nurses. Anyway on D-day they like all others will stand and gaze at the sweat soaked nymhpets as they trundle down Marine Drive. And if you are lucky enough to get close to the starlets then youd have the privilege of bathing with them too.
0 Comments:
Post a Comment
<< Home